The NHS Communications AI Framework guides NHS communications professionals in ethically integrating artificial intelligence (AI) into their practices. It emphasizes trust, inclusion, and transparency while providing practical advice for augmenting patient engagement and streamlining communication. This framework enables NHS teams to explore AI responsibly, collaborating with IT and governance teams to enhance effectiveness without compromising ethical standards. While not a policy document, it serves as a versatile foundation that aligns with local organizational needs. The framework addresses the evolving AI landscape and encourages dialogue among stakeholders. Additionally, responsible AI principles prioritize fairness, transparency, and accountability in communication, ensuring adherence to GDPR. The NHS Communications AI Taskforce supports continuous updates, ensuring relevance amidst technological advancements. As NHS communicators adopt AI tools, training and collaboration are crucial for fostering a culture of innovation and maintaining high standards in patient interactions, ultimately enhancing healthcare communication.
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