Ogilvy ANZ has introduced Generative Impact, a new strategic offering that empowers brands to enhance their reputation and drive outcomes in a rapidly evolving AI landscape. By integrating Ogilvy PR’s expertise in earned media with Ogilvy One’s digital optimization strengths, this solution addresses the critical shift in audience information discovery through Large Language Models (LLMs). Aiming to improve brand visibility, Generative Impact collaborates with AI optimization partner Semrush to tailor editorial content and digital communications precisely for AI-driven discovery. This approach ensures brands are recognized as authoritative sources by AI systems. Recent data indicates that consumer reliance on AI tools has surged, highlighting the need for brands to adapt to changing search behaviors. With 57% of Australians now using AI tools, Ogilvy’s Generative Impact ensures clients’ communications effectively translate into improved trust and visibility within AI interfaces, ultimately driving measurable business outcomes.
