Startup Alliance Publishing has released a “Playbook for Entry into Japan” in collaboration with Wanted Lab, aimed at assisting startups in navigating the Japanese market. Highlighting the success of Olgoise, which leads in Japan’s generative AI app sector, and Caplix, a mobility startup that thrived by adapting its Jeju system to the Okinawa market, the playbook offers essential insights for potential entrants.
Available for free download on both the Startup Alliance and Wanted Lab websites, the playbook combines Wanted Lab’s operational expertise with Startup Alliance’s overseas expansion strategies. It features a checklist for market entry preparations, success stories, and HR tips, along with survey results from 44 startups. Key insights into Japanese business culture and localization strategies are included to minimize startup trial and error. This invaluable resource aims to help Korean startups leverage their goodwill in Japan and uncover practical opportunities in the competitive landscape.
Source link
