OpenAI Affirms Ongoing Partnership with Jony Ive Despite ‘io’ Trademark Controversy

On Sunday, OpenAI faced user backlash after it removed its official blog post announcing a partnership with Jony Ive and eliminated the “io” branding from its site. A court order, resulting from a trademark complaint by the company iyO—which is developing AI-powered earbuds—forced OpenAI to take these actions. OpenAI indicated on X that it disagrees with the complaint and is considering its options. While the blog post and the related YouTube video featuring Sam Altman and Jony Ive discussing their AI-focused hardware device were taken down, the video remains accessible on Altman’s X page. This situation raised speculations about a potential split between OpenAI and Ive, who had recently announced a merger of his startup with OpenAI, design responsibilities reportedly being taken over by his firm, LoveFrom.

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