OpenAI is expanding its marketing capabilities by hiring a Growth Paid Marketing Platform Engineer to enhance ChatGPT’s internal ad platform. This role, part of the newly established “ChatGPT Growth team,” aims to develop tools for ad integration, campaign management, and real-time attribution, signifying OpenAI’s strategic shift toward in-house marketing solutions. The engineer will be responsible for creating foundational MarTech infrastructure to optimize marketing efficiency, allowing OpenAI to scale its advertising efforts without relying on external agencies. With the platform’s rapid growth—boasting 700 million weekly active users—OpenAI’s shift reflects its for-profit pivot and focus on revenue generation. Additionally, recent leadership hires from the advertising sector highlight the company’s commitment to building a robust internal ad system. Analysts suggest that successful implementation could lead to a unique product offering, allowing brands to manage their campaigns autonomously through ChatGPT, further transforming digital advertising dynamics.
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