As holiday shopping approaches, OpenAI and Perplexity unveiled AI shopping features within their chatbots to enhance user experience in researching products. OpenAI’s ChatGPT allows users to ask for specific recommendations, such as “a gaming laptop under $1000,” while Perplexity emphasizes its chatbot’s memory to provide personalized suggestions based on user data. Adobe forecasts a staggering 520% growth in AI-assisted online shopping this season, potentially challenging niche AI shopping startups like Phia and Deft (Onton). Industry leaders like Zach Hudson and Julie Bornstein argue that specialized platforms will outperform general tools due to their access to quality data tailored for specific markets, such as fashion and interior design. Moreover, OpenAI and Perplexity benefit from existing user bases and partnerships with major retailers enabling seamless checkout experiences. However, the competition may intensify as these larger players seek profitability through enhancing e-commerce offerings, raising concerns about the quality of search results for consumers.
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