OpenAI is collaborating with Reliance to integrate AI-powered conversational search into JioHotstar, enhancing user interaction for movie, show, and live sports searches via text and voice in multiple languages. This feature utilizes OpenAI’s API, offering personalized recommendations based on user preferences and viewing history. As OpenAI expands its presence in India, boasting over 100 million weekly ChatGPT users, it plans to open offices in Mumbai and Bengaluru. Announced at the India AI Impact Summit, the partnership aims to connect JioHotstar recommendations with ChatGPT, creating a dynamic discovery experience. This initiative reflects a broader trend among streaming platforms, like Netflix and Google TV, experimenting with AI-driven interfaces. The rollout will cover both live and on-demand content, aligning with OpenAI’s broader strategy to establish an AI infrastructure within India through partnerships with various enterprises, including Tata Group and others. This collaboration promises to transform entertainment discovery through personalized AI experiences.
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