OpenAI is considering introducing advertising to ChatGPT, its popular generative AI platform, amid increasing financial pressures. Traditionally sustained by premium subscriptions and API fees, the company faces pressure to diversify its revenue amid rising infrastructure costs and competition from Google and Anthropic. Internal discussions have explored novel advertising formats, such as conversational ads integrated within responses, diverging from conventional banner ads. However, a senior product leader has dismissed rumors of ongoing ad tests, though preparatory work is evident. With 90% of its 900 million weekly users located outside high-revenue regions like North America, profitability from ad campaigns might be challenging. OpenAI is prioritizing product quality over immediate marketing efforts but is recruiting ad infrastructure experts, signaling a potential shift towards a more conventional tech business model. As costs rise, advertising options such as sponsored recommendations may become necessary for OpenAI’s sustainable growth, impacting conversational AI’s funding and user experience.
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