A recent Reddit post claiming OpenAI leaked a shelved Super Bowl ad featuring actor Alexander Skarsgård and innovative products was declared a hoax by the company. OpenAI co-founder Greg Brockman dismissed the allegations as “fake news” on social media after the post garnered attention. An OpenAI spokesperson reinforced that the supposed ad was not real, clarifying that they did air a different ad featuring Codex during the Super Bowl. OpenAI is working on AI devices as part of its future strategy but remains tight-lipped about specific details. CEO Sam Altman and former Apple design chief Jony Ive are collaborating on new AI hardware, with a device expected to launch soon. The Super Bowl ad focused on the capabilities of Codex, encouraging viewers with the message, “You can just build things.” The incident highlights the intense scrutiny tech companies face, especially during major events like the Super Bowl.
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