OpenAI has recently enhanced its ChatGPT platform by introducing interactive applications, allowing seamless access to services from companies like Booking.com, Expedia, and Spotify during conversations. Announced at OpenAI’s DevDay 2025, this update features the Apps SDK, a toolkit for developers to create these applications. CEO Sam Altman stated that this innovation aims to elevate ChatGPT as a productive and inventive tool, ushering in a new era of personalized apps. This strategic initiative positions OpenAI to develop a robust ecosystem around ChatGPT, improving user engagement and providing developers with improved distribution avenues. Utilizing the Model Context Protocol (MCP), the system integrates data sources and interactive UI elements, while plans for app monetization include features like Instant Checkout. Concerns about data privacy and service prioritization remain, yet OpenAI is committed to transparency regarding data permissions. This enhancement is poised to significantly impact OpenAI’s platform, attracting more users and developers.
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