Bryan Cranston has raised concerns over the unauthorized use of his likeness in OpenAI’s Sora 2 video generation platform, emphasizing that he did not consent to such representations. Following a formal complaint to SAG-AFTRA, OpenAI acknowledged the issue and expressed regret, committing to enhance its “guardrails” against the unlicensed use of intellectual property (IP) and celebrity likenesses. Despite its innovative capabilities, Sora 2 has faced backlash for infringing on copyrights, including high-profile figures like Martin Luther King Jr. The Motion Picture Association also criticized the platform for its approach to IP rights. Collaboration among SAG-AFTRA, OpenAI, and various talent agencies aims to ensure voice and likeness protections are respected within Sora 2. As concerns mount, ongoing updates regarding Sora 2’s operations and compliance with IP laws will be crucial for its future.
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