OpenAI Expands Financial Portfolio: CEO Ethan Bloch Announces Hiro Finance Acquisition on LinkedIn

OpenAI has acquired Hiro Finance, an innovative personal finance startup leveraging AI to assist users in modeling financial decisions. Founded in 2023 by Ethan Bloch, Hiro launched its AI-powered financial planning tool this year, enabling users to input personal financial data and simulate “what-if” scenarios for better decision-making. One of its key features includes precise financial calculations, instilling trust in a critical sector. Following the acquisition, Hiro will cease operations on April 20, 2026, with user data scheduled for deletion by May 13, 2026. Ethan Bloch expressed gratitude for the support received from users and investors, affirming the mission to enhance financial well-being continues under OpenAI. This strategic acquisition follows OpenAI’s prior purchase of Roi, an AI personal finance app, and underscores its commitment to making personalized financial guidance more accessible and effective through technologies like ChatGPT. Existing users can export their data until the deletion date.

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