OpenAI is set to introduce advertising in ChatGPT, initially testing it in the US. This marks the first time ads will be integrated into the free tier and the ChatGPT Go subscription, which costs $8 monthly and is expanding in various countries. Ads, clearly labeled as “Sponsored,” will appear at the bottom of responses, allowing users to interact directly for assistance with purchases. The initiative aims to support a transition towards ad-supported monetization in generative AI, echoing Netflix’s successful ad model. OpenAI assures that conversations will remain private and that ads won’t impact AI responses. Notably, users under 18 and sensitive topics will be shielded from ads. The introduction of ads aims to reduce subscription costs, ensuring broader access to services like the latest GPT-5.2 Instant model. With expectations of AI-powered search ad spending soaring, OpenAI’s approach marks a substantial shift in digital marketing.
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