OpenAI is set to enhance Sora 2, its AI video generation platform, incorporating user and rightsholder feedback. The update will introduce granular controls that allow rightsholders to manage their characters’ likenesses more effectively, moving beyond the current opt-in system. This change aims to empower studios, content creators, and intellectual property owners with greater authority over their assets within the platform’s generative capabilities. While a specific release date hasn’t been provided, Sora is currently in limited testing, with plans for broader public access. These updates are designed to address concerns regarding unauthorized likeness usage. Furthermore, Sam Altman hinted at the potential for a revenue-sharing program, raising questions about whether NFT IP could align with Sora Cameo offerings. The modifications reflect OpenAI’s commitment to balancing creative freedom with rigorous rights management in AI-driven content production, positioning Sora as a robust tool for high-quality video creation from text prompts.
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