OpenAI is set to transform its flagship chatbot, ChatGPT, by integrating advertising features, revealed through leaked beta code of the ChatGPT Android app. This strategic shift aims to create new revenue streams amid rising operational costs, with ads potentially appearing alongside user interactions as contextual suggestions. Internal testing hints at sophisticated features like “search ads carousel” and “bazaar content.” As ChatGPT handles billions of prompts daily, this presents a lucrative opportunity for ad monetization. The company’s planned rollout, speculated for 2026, aligns with industry trends toward ad-supported models. However, concerns about user privacy and trust are mounting, as critics fear that personal data may drive targeted ads, thus monetizing sensitive conversations. OpenAI’s recruitment of advertising specialists signals a serious commitment to this direction. While this shift could bolster profitability, careful navigation of user sentiment is crucial to maintain the trust that has propelled ChatGPT’s initial success.
Source link
Share
Read more