OpenAI is set to launch advertising within ChatGPT for adult free users in the U.S., marking a significant step towards new revenue generation. Notably, Plus, Pro, and Enterprise subscribers will remain ad-free, while users of the newly introduced low-cost Go plan will also encounter ads. This strategic move follows OpenAI’s recent infrastructure partnerships valued at over $1.4 trillion, with CEO Sam Altman projecting a $20 billion annual revenue run rate. Ads will appear at the bottom of responses and will be clearly labeled, with a commitment from OpenAI to never sell user data to advertisers or display ads related to sensitive topics like politics and health. Though Altman initially voiced concerns about potentially eroding user trust, he acknowledges the necessity of exploring ads as a revenue source. Users will be encouraged to provide feedback on their ad experience, aligning with OpenAI’s mission to prioritize user trust and experience.
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