OpenAI has introduced a new revenue model for its ChatGPT chatbot by testing advertisements in the free and budget “Go” subscription tiers, initially available to U.S. users. These ads are strategically placed at the bottom of the chat interface, ensuring that they do not interfere with user interactions or bias the AI’s responses. Privacy remains a priority; OpenAI will not sell user data or provide advertisers with specific conversation insights. Instead, ads are tailored based on the general context of chats, with options for users to disable personalization. This initiative follows a recent critique from competitor Anthropic, highlighting OpenAI’s aim to democratize access to AI technology. CEO Sam Altman emphasized the necessity of ad support to make AI available to a broader audience. Additionally, an updated chat model is set to launch soon, promising enhanced performance while premium tiers will remain ad-free.
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