OpenAI, supported by Microsoft, is introducing new controls in its video app, Sora, allowing content owners to dictate how their characters are utilized, with a revenue-sharing model in place for those who grant access. CEO Sam Altman emphasized the importance of rights holders having detailed control over their characters and the option to prevent their use. This initiative responds to industry concerns regarding AI’s handling of intellectual property. Although Sora, which enables users to create 10-second AI videos, is gaining traction, major studios like Disney have opted to block character usage in the app. As OpenAI seeks to balance innovation with fair compensation for creators, the move may influence industry standards. Competing platforms, including Meta and Alphabet, are also entering the AI video creation market, intensifying the competitive landscape. OpenAI’s approach could establish a model for protecting creators while keeping AI tools accessible.
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