OpenAI has partnered with Shopify and Etsy to enhance its ChatGPT platform, integrating a direct checkout feature that simplifies online shopping. This collaboration aims to accelerate consumer conversions, capitalizing on data showing that one-fifth of shoppers use AI during their purchasing process. As of now, users can buy items from U.S. sellers directly in chat. Although full integration with Shopify is forthcoming, brands like Spanx and Skims are expected soon. ChatGPT allows users to discover products tailored to their needs, such as “gifts under $50 for book lovers,” facilitating purchases through its new Instant Checkout feature. OpenAI ensures secure transactions via its partnership with Stripe, safeguarding user data. Merchants will incur a nominal fee on completed sales, but users face no inflated costs. The initiative not only enhances user experience but also positions independent brands like Etsy at the forefront of digital commerce, reaching new customers effectively.
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