OpenAI has discreetly added Shopify as a third-party search partner, enhancing its shopping search capabilities. Although not officially announced, the update was revealed in the ChatGPT search documentation, noted by Aleyda Solís on LinkedIn. As of May 15, 2025, Shopify joins Bing in powering rich shopping results within the platform. This integration allows ChatGPT to display ecommerce offerings from various platforms, including Shopify and Turbify, enhancing product searches for items like hunting dog supplies.
The new shopping features in ChatGPT present products with detailed rich results, supported by images and structured metadata, potentially leveraging Schema data. Additionally, ChatGPT can generate product titles, descriptions, and reviews based on third-party data inputs. Merchants are ranked according to their data sources, and ecommerce sites outside Shopify can apply to have their products featured by ensuring compliance with OpenAI’s web crawler, OAI-SearchBot.
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