OpenAI’s new AI video app, Sora, has quickly risen to the top of the Apple App Store despite facing scrutiny over copyright issues from Hollywood. Initially employing an “opt-out” model where studios had to deny permission for their intellectual property to be used, OpenAI has shifted to an “opt-in” framework that requires explicit consent from rights holders for any copyrighted material used in user-generated content. Sora allows users to create AI videos using text or images and features “cameos,” enabling users to include their likeness in videos. However, the app has sparked controversy, with many users creating clips featuring copyrighted characters, raising concerns about intellectual property rights. OpenAI CEO Sam Altman acknowledged these issues and indicated plans for revenue sharing with rights holders, aiming to refine Sora’s monetization strategy. This recalibration reflects ongoing legal and ethical challenges in the evolving landscape of generative AI and copyright law.
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