OpenAI Reconsiders Lawsuit After Collaborating with Top Designer on Major Project Amidst Google X Spinoff Controversy

OpenAI has removed references to its IYO brand following a trademark lawsuit from the Silicon Valley startup iyO, which has been developing a voice-controlled AI wearable. This includes the removal of a nine-minute video and an announcement blog post. OpenAI acknowledged the court order regarding the name “io” and stated its disagreement with the complaint while reviewing its legal options. Reports suggest that while the deal between OpenAI and Jony Ive’s LoveFrom team continues, products might be marketed under a different brand. The lawsuit alleges trademark infringement and unfair competition, particularly stemming from a pitch meeting in which OpenAI’s Sam Altman declined to invest in iyO’s product, citing his own development of a similarly named venture. IyO subsequently filed multiple charges against Altman, Ive, OpenAI, and IP Products Inc. Elon Musk commented on the situation, sharing the report with a sarcastic emoji.

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