Fidji Simo, the newly appointed CEO of Applications at OpenAI, is on the lookout for a senior leader to head the company’s monetisation strategy, which could potentially involve advertising on ChatGPT. Simo, who previously led Facebook’s App and served as CEO of Instacart, is evaluating candidates, including former Facebook colleagues. The new hire will focus on revenue generation through ads and subscriptions, reporting directly to Simo. Discussions around advertising have been ongoing, although CFO Sarah Friar noted no immediate plans to implement ads. However, internal conversations suggest a willingness to explore this model. Simultaneously, OpenAI is hiring technical talent for its advertising initiatives, including a Growth Paid Marketing Platform Engineer, essential for campaign management and attribution systems. Despite generating $12.7 billion in revenue this year—exceeding 2024 earnings—OpenAI’s expenditures exceed income, highlighting advertising as a key growth opportunity amid 700 million users and only 20 million paid subscribers.
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