OpenAI Silently Erases References to Jonny Ive’s ‘IO’ While Maintaining the Deal: Key Details You Should Know

OpenAI has removed promotional materials regarding its $6.5 billion acquisition of Jonny Ive’s AI startup, IO, due to a trademark dispute. Reports indicate that a federal judge mandated OpenAI to eliminate materials featuring the name “IO” after a lawsuit from iyO, a generative AI company that emerged from Alphabet X in 2021. In a revised blogpost, OpenAI explained that the page is down due to a court order following the copyright complaint from iyO, stating, “We don’t agree with the complaint and are reviewing our options.” OpenAI announced the acquisition in May, indicating that Ive’s team would collaborate on new hardware products. The deal, pending regulatory approval, aims to bring in approximately 55 experts to enhance OpenAI’s offerings. The iyO One, iyO’s first product, offers voice-first computing capabilities. A spokesperson for Ive criticized the complaint as “baseless” and expressed intent to challenge it aggressively.

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