OpenAI is collaborating with Luxshare, a major Apple device assembler, to create a consumer device that integrates its AI models, like ChatGPT. This pocket-sized prototype aims to provide an innovative alternative for users to interact with AI, potentially disrupting the market dominated by smartphones and traditional electronics. OpenAI’s acquisition of hardware startup io Products, founded by ex-Apple designer Jony Ive, underscores its ambition to enter the consumer hardware space, moving beyond software. Luxshare’s manufacturing capabilities will support large-scale production, while OpenAI is also exploring partnerships with Goertek for components. This initiative represents a significant shift for AI companies, as it focuses on developing “AI-native” products instead of adapting existing devices. However, skepticism remains regarding the practicality and market acceptance of such a device compared to current options like iPhones and AirPods.
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