OpenAI is set to open an office in Seoul in September 2023, significantly expanding into South Korea’s burgeoning AI market, valued at $1.19 billion and expected to surge to $5.05 billion by 2034. This strategic move comes ahead of South Korea’s upcoming AI regulatory framework, the AI Framework Act, effective January 2026. By establishing a local presence before these regulations, OpenAI aims to develop compliant operations and build essential partnerships, gaining a competitive edge over rivals. The country ranks second globally in ChatGPT subscriptions, indicating strong consumer engagement, while major corporations like Samsung, SK Telecom, Hyundai, and Kia invest heavily in AI solutions. OpenAI’s Seoul office aligns with its broader global strategy, bolstering its footprint in key markets like Asia. As it navigates regulatory landscapes, OpenAI seeks to leverage South Korea’s tech-savvy environment to foster enterprise AI adoption and innovation.
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