OpenAI is set to introduce a new subscription tier, ChatGPT Go, offering a more affordable option priced between $10 and $15, compared to the current $20 Plus plan. This new tier aims to cater to casual users, providing access to modern models like o3 without premium features. Concurrently, OpenAI is testing interface updates on its mobile and web platforms, including functionalities for pinning chats, marking favorites, and customizing color themes. These features, part of a broader redesign, indicate preparations for a potential GPT-5 launch. Changes are being rolled out selectively across user accounts, enhancing chat organization and personalization. Users with varied account types will have access to different color themes, adding to the personalization aspect. Together, these initiatives reflect OpenAI’s commitment to expanding its user base while improving the overall user experience. The rollout strategy suggests a significant shift in how users interact with ChatGPT moving forward.
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