OpenAI is revolutionizing agentic AI with the introduction of Instant Checkout in ChatGPT, a feature enabling users to make direct purchases from vendors. Currently available to U.S. users of ChatGPT Plus, Pro, and free versions, this tool allows single-item purchases from selected merchants. Initially teamed with Etsy, OpenAI plans to extend support to over a million Shopify merchants soon, including brands like Glossier and Spanx. Instant Checkout simplifies the buying process: users receive shopping recommendations, and with a simple tap, they can confirm purchases directly within the chat. OpenAI’s collaboration with payment processor Stripe ensures seamless transactions while maintaining merchant systems for order fulfillment. This advancement positions ChatGPT as a digital personal shopper, potentially changing the landscape of online retail and impacting competitors like Google and Amazon. OpenAI’s decision to make the technology open source could further drive agentic commerce, marking a significant shift in e-commerce dynamics.
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