OpenAI has launched Apps within ChatGPT, now accessible for all logged-in users outside the EU on Free, Go, Plus, and Pro plans. This update features partnerships with major companies like Booking.com, Canva, Coursera, and Spotify. Apps, built on the Model Context Protocol (MCP), provide interactive user interfaces directly in chat, enhancing user experience. The rollout is currently in English, with plans for EU support and a public directory later this year. Users can invoke apps by name or receive contextual suggestions. Developers have access to a preview of the Apps SDK, enabling the creation of custom chat functionalities while ensuring data privacy and minimal collection. Safety measures require verified developers with clear privacy policies. Feedback from partners like Zillow has shaped the SDK, highlighting its potential in revolutionizing sectors like real estate. OpenAI’s ChatGPT aims to become a universal app front end, adapting to the evolving landscape of commerce and user interaction.
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