OpenAI has launched the Sora iOS app, marking its first non-ChatGPT consumer application and a move into social media. The app features the Sora 2 model, which enables video creation with synchronized audio. Sora is designed as a creation-first social platform, enhancing user experience with tools for remixing videos and collaborating on projects. A unique aspect of Sora is its customizable feed, powered by OpenAI’s language models, allowing users to interact through natural language commands instead of complex settings. Central to the app are “cameos,” enabling users to insert themselves into AI-generated scenes after a quick capture. While Sora is currently invite-only to foster connections among users, it aims to remain free, generating revenue through extra generation limits during peak demand. With its focus on facilitating creativity, Sora presents an exciting opportunity for marketers and content creators, though its success will hinge on user accessibility and engagement.
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