OpenAI’s ChatGPT has launched a new feature, Instant Checkout, allowing users in the U.S. to buy products directly within chat conversations. When users inquire about items like “best gifts for a golfer,” they can now click a “Buy” button to make a purchase without leaving the platform. This feature enables single-item purchases and is supported by the Agentic Commerce Protocol, co-developed with Stripe, with Shopify joining Etsy in this commerce transformation. For Tampa Bay’s businesses, this represents a shift towards chat-based shopping, enhancing visibility and agility in customer interactions. Companies can easily integrate this system, particularly if they already use Stripe. The Instant Checkout feature not only facilitates quicker transactions but also makes online shopping feel more personalized and intuitive. This development highlights the growing importance of AI in commerce, presenting both challenges and opportunities for local retailers to engage with consumers seamlessly.
Source link
Share
Read more