OpenAI’s Sora app, an invite-only social platform powered by the advanced Sora 2 model, enables users to create hyper-realistic AI videos with synchronized dialogue. Rolling out on iOS in the U.S. and Canada, access remains limited, leading to a thriving market where invite codes are often resold. Sora blends generative AI and social networking, allowing users to animate still images or remix existing content while adhering to strict guidelines against deepfake creation. Early adopters highlight its user-friendly interface with short, mobile-optimized clips. OpenAI’s strategy mirrors past exclusive launches to build hype and refine features while controlling the AI narrative amid rising concerns over misinformation. The app promises a shift in creative production but raises ethical questions regarding content moderation and intellectual property. As demand surges, the potential for Sora to disrupt traditional media and accelerate AI integration into social interactions grows, making it a significant focal point in the tech landscape.
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