In a surprising move, Disney CEO Bob Iger has positioned the company firmly on the side of Sam Altman’s OpenAI amidst an ongoing AI rivalry with Google. Coinciding with Disney’s legal battle against Google over intellectual property, Iger licensed content to OpenAI for their video generator, Sora, while also investing a staggering $1 billion in the company. This deal, however, may benefit Disney more than OpenAI, as the latter is reportedly facing severe financial challenges with estimated losses reaching $140 billion between 2024 and 2029. With OpenAI’s expenditures outpacing its revenue significantly—$17.8 billion spent against $4.3 billion earned in early 2025—the need for substantial partnerships is critical. Disney’s involvement not only enhances its status in the AI landscape but also provides a potential stream of user-generated content for Disney+. Ultimately, as Altman seeks to stabilize OpenAI, partnerships with major players like Disney may be essential for its survival in the competitive tech environment.
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