Sam Altman has transformed OpenAI into a cultural leader with ChatGPT, and now aims at the enterprise market with the recent launch of GPT-5. Despite initial challenges with usability, GPT-5 is strategically designed for businesses, competing against established players like Anthropic. Startups such as Cursor and Vercel have quickly adopted GPT-5 due to its faster setup and superior performance in tasks like coding and interface design. Enterprise interest is significant, with Box’s CEO praising GPT-5 for its advanced reasoning on complex documents. OpenAI’s enterprise sales team is expanding, pushing to capture market share even as operational costs soar, projected to hit $8 billion this year. GPT-5’s affordability—up to 7.5 times cheaper than Anthropic’s Claude—encourages new customer adoption. Early adopters report enhanced capabilities for planning and problem-solving, securing OpenAI’s foothold in a fiercely competitive landscape. As enterprise demand grows, GPT-5 shows potential for substantial business impact.
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