OpenAI is positioning itself as a frontrunner in audio technology, aiming to revolutionize user interaction with chatbots. Big Tech giants like Meta and Google are developing AI devices that enable conversations with chatbots, steering away from screens. OpenAI’s focus is to enhance the audio experience of its ChatGPT model, prioritizing natural and human-like responses that adapt to real-time interactions. The company is restructuring its teams to improve accuracy and response speed, with expected advancements in handling interruptions. By early this year, OpenAI plans to unveil its new audio model, paving the way for a potential device launch by 2027. This shift necessitates a cultural change in how users perceive talking out loud to chatbots. In a parallel industry trend, brands are leveraging user-generated content (UGC) to connect authentically with consumers, enhancing engagement and visibility through relatable storytelling. Together, these innovations aim to transform user experience and brand interaction in a digital-first world.
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