OpenAI’s Sora 2, a cutting-edge short-video app, has rapidly gained popularity, topping Apple’s App Store shortly after its October 3 launch. Using natural language prompts, Sora 2 allows users to create videos but has sparked copyright concerns due to the inclusion of popular characters like Mario and Pikachu. Reports indicate the app was downloaded 56,000 times on its launch day, quickly amassing 164,000 installs within 48 hours. Initial feedback highlighted a controversial opt-out policy for content rights, leading to criticism from Hollywood and a swift exit from Disney. To address these concerns, CEO Sam Altman announced a shift to an opt-in model, granting rights holders more control over their characters. Despite being initially free, Sora 2’s usage may be limited by computational demands. The invite-only release strategy has generated buzz, with access codes being resold on eBay, showcasing the app’s viral potential in the social media landscape.
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