OpenAI’s Sora Sparks Outrage by Creating Deepfake Videos of Deceased Celebrities, Frustrating Their Families – Fast Company

OpenAI’s Sora has stirred controversy by creating deepfake AI videos of deceased celebrities, leading to significant backlash from their families. The use of advanced technology to generate realistic portrayals of late icons raises ethical concerns about consent and the potential exploitation of their likenesses. Families argue that such content disrespects the memory of their loved ones and commodifies their image without permission. Critics emphasize the need for stricter regulations and guidelines surrounding the use of deepfake technology, especially when it involves individuals who can no longer voice their opinions. As deepfake AI continues to evolve, discussions surrounding its ethical implications will be crucial in protecting personal legacies and maintaining respect for the deceased. This situation underscores the importance of balancing technological innovation with moral responsibility in the digital age, highlighting the ongoing debate about the boundaries of AI in entertainment and representation.

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