Laura Modiano, head of OpenAI’s startups division in EMEA, emphasized the need for European entrepreneurs to adopt a more assertive approach in the AI landscape during her talk at the Sifted Summit. She noted that American founders are “almost shameless” in their demands for improvements, providing direct feedback that shapes AI developments. Modiano highlighted success stories like the Swedish startup Lovable, valued at $1.8 billion, which influenced GPT-5’s feedback cycle through consistent input. Similarly, Sana, another Swedish AI-learning platform, effectively communicated specific feature requests, prompting OpenAI to prioritize these on their roadmap. Modiano urged European founders to voice their needs, warning that silence could lead to missed opportunities in AI advancements. The cultural divide between U.S. and European entrepreneurs is evident, with calls for European startups to be more ambitious and vocal, ensuring they remain competitive in the evolving AI ecosystem. A “chief feedback officer” position was suggested to help facilitate this communication.
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