Oracle has rolled out innovative role-based AI agents within its Oracle Fusion Cloud Applications to enhance customer experience in marketing, sales, and service sectors. These prebuilt AI agents are seamlessly integrated at no extra cost, allowing businesses to leverage intelligent automation for better decision-making. Chris Leone, Oracle’s Executive Vice President, emphasizes that these AI enhancements transform customer engagements from reactive to proactive, fostering deepened loyalty and generating new revenue.
In marketing, three agents like the Account Product Fit Agent and Buying Group Definition Agent assist in targeted customer outreach and strategy personalization. For sales, tools like the Deal Advisor and Quote Assistant streamline deal closures and enhance client interactions.
In customer service, agents such as the Triage Agent prioritize requests efficiently, while the Self-Service Agent empowers customers to resolve issues independently. Overall, these role-based AI integrations in Oracle Fusion Applications make customer experience management more efficient and effective, driving business growth.
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