Recent research from Paradigm reveals that 81.7% of brokers have utilized AI tools like ChatGPT and Copilot in the past three months. While brokers exhibit strong foundational knowledge of AI’s evolution, with 75% acknowledging its 50-year journey, only 45.1% understand the distinction between open and closed data, indicating a need for more training and support. Richard Howes of Paradigm Mortgage Services emphasized the importance of embracing AI safely and effectively while addressing potential risks. Currently, only 30% of firms integrate AI into their marketing strategies, predominantly for content creation and analytics. A significant 86.75% of brokers expressed interest in learning how AI can enhance efficiency, marketing, and customer experience. Paradigm plans to provide guidance for safe AI integration to help businesses maximize its benefits while navigating associated challenges. As the industry evolves, understanding AI’s risks and benefits will be vital for brokers and lenders alike.
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