Paytm (One 97 Communications Ltd) has unveiled a redesigned flagship app, emphasizing AI-driven convenience and innovative monetization strategies. The new app features a cleaner interface enriched with over 15 tools aimed at enhancing user engagement and retention. Key objectives include expediting payments, improving money management, and granting users more data control. Notably, the update assists Non-Resident Indians (NRIs) in linking international numbers with NRE/NRO accounts for seamless UPI payments.
New features, such as AI-organized transaction histories and auto-categorized monthly expenses, streamline daily finance management for users. The “Gold Coins” initiative rewards transactions with digital gold, promoting savings through routine spending. Enhanced privacy features like “Hide Payments” cater to users’ concerns about data security. Overall, the app’s performance improvements and innovative features position it as a comprehensive finance assistant, balancing utility with gamification to ensure user satisfaction and loyalty.
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