Exciting News! People Inc. Partners with Microsoft in Groundbreaking AI Licensing Deal
People Inc., a leading U.S. media publisher, has announced a significant AI licensing agreement with Microsoft, marking its second major AI collaboration. This partnership will position People Inc. as a launch partner in Microsoft’s innovative publisher content marketplace.
Key Highlights:
- Dynamic Marketplace: This pay-per-use platform allows AI companies to compensate publishers directly, similar to an “a la carte” model.
- Endorsement of Value: CEO Neil Vogel highlighted Microsoft’s commitment to fairly compensating publishers, adding that Microsoft’s Copilot will be the marketplace’s first buyer.
- Traffic Trends: The company shared insights revealing a dramatic decline in Google Search referral traffic from 54% to 24%, prompting new strategies.
Despite facing challenges from AI advancements, People Inc. reports a 9% digital revenue growth. With new deals on the horizon, the future looks promising!
👉 Join the conversation! Share your thoughts on AI’s impact on publishing and what this means for the industry.
