Perplexity, an AI search engine, is enhancing financial services with its new Portfolio feature, developed through a partnership with Plaid. This tool allows users to connect brokerage accounts for account aggregation and analysis, pulling investment data such as holdings, transactions, and securities across linked accounts. Users can query their portfolios using natural language, identifying issues like equity exposure and allocation drift. Kathleen McGuirk from Plaid emphasizes that this innovation represents a shift to “intelligent finance,” where data informs personalized AI experiences. While financial advisors utilize AI tools for tasks like research and portfolio analysis, there are concerns over AI making investment decisions. Perplexity’s Portfolio focuses on providing insights rather than executing trades, as it aims to boost users’ understanding of their investments. These upgrades form part of Perplexity’s broader Finance enhancements, which now feature over 40 finance tools, serving over 75% of paying users.
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