Perplexity: The AI Startup Captivating Attention from Meta and Apple

AI startup Perplexity has attracted interest from Meta and Apple regarding potential acquisitions, though no deals have materialized. Discussions were reported to have taken place in early May, as both companies are perceived to lag behind competitors like Google and OpenAI in AI advancements. Perplexity, founded in August 2022, functions as an AI-driven search engine that curates answers by summarizing web content while providing source links, with features extending to project management and image creation under a paid tier. Legal challenges have emerged against Perplexity for allegedly using copyrighted content without permission. Acquiring Perplexity could bolster Meta and Apple’s AI capabilities as they enhance their respective services, like Siri and apps such as Instagram. Both companies are aggressively seeking AI talent and innovations to remain relevant in this rapidly evolving landscape, presenting a potential paradigm shift in technology akin to the internet and smartphones.

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