Perplexity, the emerging AI search startup, has introduced a new premium subscription, Perplexity Max, priced at $200/month. Aimed at researchers, developers, and enterprises, this innovative plan offers unlimited access to its Labs tool for advanced data generation, early access to experimental features like the Comet AI-enhanced browser, and priority to top AI models including OpenAI’s o3-pro and Google’s Veo 3.
This launch aligns with trends seen in ultra-premium AI services, such as OpenAI’s $200 ChatGPT Pro. Despite a reported cash burn of $65 million against $34 million revenue in 2024, Perplexity has achieved an annual recurring revenue (ARR) of $80 million. As competition escalates, with Google enhancing its AI-driven search capabilities, Perplexity must strategically collaborate and compete to maintain its technological edge. Through Perplexity Max, the startup aspires to secure high-value users and achieve sustainable growth in the fast-paced AI landscape.
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