YouTube is enhancing its platform with new AI-powered tools tailored for content creators. Recently announced features enable users to edit videos, generate short clips, and safeguard their likenesses against misuse by AI technologies. This move comes as YouTube, part of Google, seeks to compete with AI leaders like OpenAI. The platform has introduced a customized version of the Veo 3 video-generation model for YouTube Shorts, allowing users to effortlessly create quick videos directly from their phones. Additionally, the “Edit with AI” tool will assist in creating polished video drafts by automatically selecting highlights and adding transitions. These innovations are currently available in the U.S., U.K., Canada, Australia, and New Zealand, with broader rollout plans. To address potential misuse, YouTube is also expanding its likeness-detection feature for creators, enabling them to flag and remove unauthorized use of their facial likenesses, ensuring user protection in the evolving AI landscape.
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