The internet, while technically functional, is increasingly inefficient for users who spend excessive time navigating apps and managing tasks. A solution is emerging through advancements in artificial intelligence (AI) and natural language interfaces, leading to an “agentic internet.” AI agents will autonomously handle user tasks—from transactions to negotiations—significantly enhancing user experiences. By 2030, AI-driven consumers could influence over $690 billion in spending in the UK alone.
As businesses transition from user experience (UX) to agent experience (AX), design must prioritize machine comprehension over human-centric features. Industries like retail and media are quickly adopting this shift, while healthcare and insurance may proceed cautiously due to regulatory challenges. Organizations must adapt their operations, emphasizing API reliability and data clarity to ensure agent visibility. Early adopters of this technology will enjoy faster transactions and deeper engagements, positioning them competitively in an increasingly automated landscape.
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