Preply Unveils The Better Duo Campaign to Counter Duolingo’s AI-First Strategy — EdTech Innovation Hub

The Better Duo campaign by Preply showcases the essential bond between language tutors and their students, emphasizing personalized learning experiences. Highlighting the journey of Daniel, a US mental health professional, and his tutor, Jose Luis, the campaign demonstrates how language learning fosters better patient communication in healthcare. Another inspiring duo, Chris and tutor Luis, illustrates the importance of bilingualism in family and cultural integration. Sofia Tavares, Preply’s Chief Brand Officer, underscores that true language acquisition encompasses understanding culture and building trust, which technology cannot replicate. While competitors like Duolingo shift towards AI-first models, Preply advocates for a balanced approach, preserving human interaction in education. The campaign emphasizes that while AI can enhance learning, human tutors are irreplaceable for skills like critical thinking and cultural fluency, ensuring meaningful and effective language learning worldwide. Preply remains committed to providing access to expert tutors, ensuring the future of language education retains its human essence.

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