Pureprofile has unveiled its new AI Coding tool, designed to enhance the analysis of open-ended survey responses for global research projects by utilizing advanced natural language processing (NLP). This innovative solution addresses challenges in manual coding, enabling researchers to identify key themes and apply or generate codeframes in real time, thus improving efficiency and accuracy. With multilingual support, the tool caters to large-scale international studies while maintaining cultural nuance.
The AI Coding tool offers flexibility for diverse research applications, including brand health tracking, NPS assessments, and public sentiment analysis. It continuously evolves, ensuring that its outputs remain relevant as language and expressions change. Lorraine Yeung, Head of Global Operations, emphasized that this tool transforms the handling of qualitative data, allowing researchers to derive insights swiftly.
Available as a managed service, Pureprofile’s AI Coding tool integrates seamlessly with existing offerings, empowering clients to focus on analyzing data rather than manual coding processes.
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