This guide provides a straightforward approach for founders and marketers to assess how much traffic their site receives from AI platforms like ChatGPT, Perplexity, and Gemini using Google Analytics. In just over two minutes, users can access relevant metrics by navigating through Google Analytics’ interface to focus on AI-related traffic. Key steps include filtering for traffic sources, analyzing growth trends, and evaluating visitor engagement. While AI traffic generally remains a small portion of overall traffic (often under 3%), monitoring its growth and user behavior can uncover potential opportunities. If AI traffic shows strong engagement and conversion, it may warrant further focus. The findings can be communicated effectively with a template for team updates. Overall, the guide emphasizes that while dedicated AI Search strategies might not be needed yet, proactive analysis is crucial as interest in AI traffic grows.
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